Who are you? Or, who am I, for that matter?
This may not be the time and place for deep, soul-searching questions of an existentialist nature. But it is interesting to think about how we construct our social identities – not only through what we say and how we behave, but increasingly through how we consume, how we fashion our material world around us. The current, burgeoning trend for customisation and personalisation in products and services seems to know no category or price-segment limits. From FMCG types like sport shoes (think Nike), through custom-finished, luxury-segment cars, such as Lamborghini, to furniture and sanitary brands, like Switzerland’s Laufen, whose innovative materials and production expertise allow the creation of unique projects – we’re living increasingly in a world that we’ve had a hand in shaping. kymo, the German-based high-end carpet and rug brand, has now joined the ranks of those who offer their customers the opportunity to co-create. Responding to a… continue