Talking Shop: Nendo on retail design | News | Architonic

Far from e-commerce proving to be the nail in the coffin for the traditional physical store, the retail industry has successfully managed to slip the bonds of binary, either/or thinking in favour of an ‘omni-channel’ business model, where brands offer customers a joined-up experience, whether they’re shopping online or in-store. Beyond the fact that we’re physical beings – who, in spite of the digital universe we’ve created, still have a fundamental need for the analogue, the immediate, the tactile – the real-time shopping space has an important marketing role to perform for any retailer. It’s where brand awareness is consolidated, where brands come alive, generating a significant increase in traffic to their counterpart online stores. If there’s one design studio that has bucked creative trends and consistently innovated when it comes to the shape and experience of the physical retail landscape, it’s Nendo. The Japanese office, headed up by Oki Sato, has built up an impressive list of… continue

Source: Architonic


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