SWISS DESIGN MEXICO: 11 – 15 October at Design Week Mexico | Fairs | Architonic

My country has a long tradition of design which enjoys an excellent reputation worldwide, probably because of the way it ignores temporary trends and its concepts go beyond the formal presence in addition to having a very high degree of precision in production.

Designers such as Le Corbusier with its pioneering designs, Max Bill’s pragmatism, the long tradition of watchmaking, the USM Haller modular system that forms part of the permanent collection of the MoMa in New York, the bags made from recycled tarpaulins by Freitag or the Helvetica typography with its neutral trace and readable qualities are some examples of the timelessness in Swiss design and clarifies to us the reason of its relevance.

Switzerland has shared great ties in the field of design with Mexico for more than 70 years; such as the Swiss Hannes Meyer, who after being director of the Bauhaus school in Dessau, arrived in Mexico in 1938 where he lived for 10 years during which he was director of the Institute of U… continue

Source: Architonic


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