The good people at DOMOTEX certainly practice what they preach.
Having made the indomitable, cross-sector trend in individualisation and customisation in products the overarching theme of next January’s edition of the world’s leading trade fair for flooring coverings – which goes by the pleasing pun of Unique Youniverse – they’ve set out to disrupt the traditional organisation of the trade exhibition itself, too. With consumers the world over, of everything from FMCG to luxury brands, embracing the possibility of co-creating the goods they purchase thanks to fast-developing technology – and, indeed, coming to expect the bespoke as standard, as it were – the global flooring trade has responded emphatically with products and services that allow you to Do Your Own Thing. Domotex’s organisers have, accordingly, refashioned the form of the fair, tailoring it to reflect the theme of its content.
Moving beyond the familiar concept of the trade exhibition as a mere aggregation of brand… continue