One giant step: Domotex 2018 | News | Architonic

DOMOTEX, the world’s leading trade fair for carpets and floorcoverings, held in Hanover and organised by Deutsche Messe, returned last January in a fresh, new guise that attracted a record-breaking 1,615 exhibitors as well as more than 45,000 visitors. This year, DOMOTEX boasted a new, more user-friendly exhibition layout, and presented immersive displays exploring its keynote theme, ‘Unique Youniverse’. This centred on a major, contemporary trend for individualisation, which reflects a desire among designers and consumers to create unique products in our increasingly globalised world of homogeneous design. The trend makes commercial sense, too, says Hossein Rezvani, carpet designer and owner of Hossein Rezvani Design: ‘Customised carpets are popular everywhere. As evidenced by statistics, they account for one half of all global sales… Against a background of growing uniformity, they will become increasingly important.’ The overarching Unique Youniverse theme reinforced the fair’s repu… continue


Source: Architonic

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