Not thinking straight: Wehlers | News | Architonic

Henrik Holm and Maria Fryd Wehler are on a mission to change the furniture industry for the better. Wehlers – the company the pair launched in Copenhagen earlier this year – combines sustainability and quality design to create products that minimise their negative impact on the environment. The firm takes a holistic approach to sustainability, reusing existing materials and ensuring products can be either repaired or dismantled and recycled. “Our ambition is to offer furniture that is not only built sustainably,” says Holm, “but also so well designed, it sells even without the sustainable aspect.” Holm had the idea to establish Wehlers after working in the design industry for two decades with companies including Fritz Hansen and Kvadrat. Determined to establish a business that adds value for both customers and the planet, he combined his industry experience with knowledge gained from an MBA in Leadership and Sustainability to re-evaluate how furniture is produced and consumed. The comp… continue

Source: Architonic


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