Looking forward: Susanne Schmidhuber on Domotex 2018 | Fairs | Architonic

UNIQUE YOUNIVERSE is the keynote theme of Domotex 2018, mirroring the desire for individuality that has led to products and services being increasingly personalised. In collaboration with Munich-based brand experience agency Schmidhuber, Domotex has conceived the multi-facetted Framing Trends experience realm located in Hall 9: exhibitors, students and artists have designed special displays playing with the theme of individualisation. The aim is to offer visitors an emotionally appealing and inspiring environment.

Susanne Schmidhuber, founder and partner of Schmidhuber who have developed the new concept, answers questions and talks about contemporary trade exhibition design: <b>Why is it more important than ever for trade exhibitions to take a curatorial approach?</b>

You have to offer additional value for visitors. These days, there are more and more events covering similar themes, but we only have a limited amount of time and therefore we have to make a choice. That’s why a tra… continue

Source: Architonic


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