The Landi chair by Hans Coray, the wooden chairs from Horgenglarus, the Rex peeler and the Swiss Army Knife from Victorinox: all these products represent Swiss design tradition. But, which qualities are common to Swiss design today? According to both stereotype and the critics, Swiss design is rational, reduced and economical in its use of materials. Is this still true for contemporary Swiss design? And where does the principle of good form come from? Eight designers tackled these questions and had a look at the current state of the Swiss design scene: Aurel Aebi (atelier oï.), Jörg Boner, Alfredo Häberli, Stephan Hürlemann, Charles O. Job, Moritz Schmid, This Weber and Stefan Zwicky all discussed both the DNA and versatility of Swiss design, as well as the possibilities afforded by digitisation and the meaning of analogue events such as trade fairs and exhibitions.
Taking place at the end of August and hosted by journalist HG Hildebrandt, the discussion focused on current and futu… continue